Hatebreed perseverance

Ray Cappo (Violent Children, Youth of Today, Shelter, Better Than A Thousand): When you think about it, we were figuring out the concept of branding before we even knew what it was. I remember being in a club in East Germany, and seeing all these kids wearing Revelation Records T-shirts. They looked they could have been from New York City circa 1986, but this was in 1995! That’s when I realized, “Oh my god! We created a whole fashion and culture.” We never thought it was going to become that. It wasn’t that sophisticated. It was very grassroots and homegrown. We did it because it was a cool time with cool music and cool people.

Hatebreed PerseveranceHatebreed PerseveranceHatebreed PerseveranceHatebreed Perseverance